A consortium of India's Sony Television network and the Singapore-based World Sports Group won the rights for the next 10 years by outbidding the ESPN-Star Sports network, jointly owned by Rupert Murdoch and Disney.
As part of the package, Sony will pay the Board of Control for Cricket in India $908 million for the telecast rights and $108 million for promotion of the tournament comprising Twenty20 matches.
Friday, April 4, 2008
Sony grabs IPL broadcast rights $US1.026 billion 10 years
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